Being someone that interacts with Apple products on a daily basis I was surprised to come to realise I knew very little about Tim Cook. Turns out thats by design. This New York Times article sheds a little more light on him and was made all the better by watching Tim Cook’s Lifetime Achievement Award. It might be his southern accent winning me over but the more I hear about Tim the more I like that he’s steering the Apple ship. “Advancing Humanity” under the guise of for-profit, +1.