Supreme’s bot-makers are taking over limited-release streetwear

When a Supreme product comes out, there are only three ways to get it before it hits the resale market: the company’s stores, of which there are ten; the online shop, which was launched in 2006; and a high-end boutique called Dover Street Market with outlets in London, New York, Beijing, Singapore and Tokyo. So, if you don’t want to pay a huge premium to resellers on eBay and consignment sites (where those Supreme Jordan 5s routinely sell for $450 or more), your best bet is an automated bot.

/via jcr