Sade’s Quiet Storm of Cool

Much of the current fascination with Sade derives from the fact that her fans know so little about her, starting with the pronunciation of her name. (Many Americans believe it’s pronounced Shar-day; it’s Sha-day.) In an era that rewards people less for their talent than for their associations with other famous people and the ability to leverage those associations over Instagram and Twitter, Sade’s disinterest in self-promotion has had a reverse effect.