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MIT Media Lab visual identity

I love the striking new identity created by design consultancy Pentagram for MIT Media Lab:

Using [a seven-by-seven] grid, the Pentagram team generated a simple ML monogram to serve as the logo for the Media Lab. Then Bierut and Fay, using the same underlying grid, extended that identity to each of the 23 research groups that lie at the heart of the Lab’s activity. The result is an interrelated system of glyphs that at once establishes a fixed identity for the Media Lab, but celebrates the diversity of activity that makes the Lab great.

Great work.